Tuesday, August 2, 2011

Discover Mills - GamePlay Tour Comes to Duluth August 20-21!

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AUGUST 20 – 21

Gamers of All Ages Get a Sneak Peak of the Hottest New Video Games, Compete in Challenges, Win Prizes and More

LAWRENCEVILLE, GA (August 1, 2011) – Demonstrating yet again that no retail venue other than a mall can offer top-level entertainment and experiential fun, Discover Mills, the largest outlet and value retail shopping destination in Atlanta, will host the 2011 Simon GamePlay tour on Saturday, August 20 and Sunday, August 21, connecting fans of all ages to the hottest video games before they are officially launched and available in stores.

Simon GamePlay, powered by Coke Zero, will take place exclusively in 26 Simon® properties around the country. For the third consecutive year, GameStop (NYSE:GME) the world’s largest multichannel video game retailer, is the retail partner for Simon’s GamePlay. Mike Dzura, senior vice president of stores for GameStop noted, “GameStop is always looking for ways to share the excitement of video gaming with the community, so we are thrilled to be a part of the Simon GamePlay Tour again in 2011.”

The free event will launch on Wednesday, August 10, in Miami, and wraps up Sunday, November 13 in Ontario, Ca. Last year, more than 900,000 gamers across the country participated in Simon GamePlay.

“One of the great things about Simon GamePlay is that it has something for every gamer – young kids to parents to hard-core gamers,” said Tod Dalberg, vice president of business development for Simon.  “The tour is one of our most successful on-mall programs, and we’re excited to present it to consumers across the country.”

“We are really looking forward to bringing this exciting event to the Atlanta-area,” said Teresa Holloway, director of marketing and business development at Discover Mills. “Discover Mills is the perfect place for this terrific event that appeals to all ages.”

The recently launched Nintendo 3DS gaming system will take center stage at this year’s GamePlay. A “Nintendo 3DS Lounge” -- decked out with couches, snacks and games -- will be at the disposal of shoppers wanting to kick back and compete on their handheld 3DSs.

For the super competitive, Nintendo offers “Street Pass,” an opportunity to show off video skills in tournament-style play using Nintendo 3DS devices. GamePlay will display all of the action on two flat screens so shoppers can cheer on participants as they compete for the highest score.

The tour also offers 10 gaming pods, including two mature zones, with a variety of products from leaders in the video gaming industry, including 2K Play, Capcom, Eidos, SEGA, Namco-Bandai, Warner Brothers Interactive, THQ, 2K, Atari, and Edios/Square Enix.

For more information about all of Discover Mills’ exciting events and for a complete list of retailers, please call (678) 847-5000, visit www.discovermills.com or check us out on Facebook at www.facebook.com/DiscoverMills and Twitter at www.twitter.com/DiscoverMills

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